If you have been sitting on the sidelines thinking about whether it’s the best time to start a new prestige private label hair product line, you might want to consider getting started sooner than later. Using prestige department store sales figures as a proxy for the trends independent salons, spas, and direct distribution sales, we can expect to see greater demand for high-end haircare products.
According to a leading industry analyst, The NPD Group, sales of prestige beauty products in US department stores jumped by 12%, an increase of about $2.6 billion the first quarter of 2013.
Makeup and skin care and sales led the way with an increases of 41% and 38% respectively.
“Gains are happening in many areas, including sets and kits, and are making a large impact…driven by premium offerings, over $100,” said Karen Grant, vice president and global industry analyst, The NPD Group, Inc.
We are optimistic and expect to see continuing demand for high-end beauty products. Consumers are willing to pay the premium for hair products that deliver more on multiple dimensions of performance. This includes using exotic ingredients including essential oils for aromatherapeutic effects and high-end performance oils such as Argan, Macadamia, and Almond oil to nourish, add shine and defeat frizz . TotalBeauty.com covers 8 brand’s new hair oils. Don’t forget to vote for your favorite oils for hair in our poll.