One of the biggest questions I get is “what ingredients should I use to not only benefit my clients’ hair, but also help with the marketing?”.
Without giving away the answer, one way to predict what will gain you traction in the market is to look at similar industries that trend in similar ways. The most obvious are natural food ingredients which eventually feed (no pun intended) into skin care products.
Since skin absorbs some of the ingredients in cosmetics right into the body – like eating food – there should be no great surprise that the good stuff from the health food store eventually makes its way into (at least the marketing of) skin care products. From there, it’s no quantum leap for those new skin care ingredients to find their way into hair care products.
One of the most celebrated examples of this of course are the Omega Oils found in fish and Hemp Seed Oil – see our last blog on The Power Oils.
Other than oils, the ingredients that are lighting up the shelves in the Health Food Stores are Goji Berry and Acai Berry. These have already started moving into hair care products.
At SLI Beauty, we can help you with what’s new, what works and how to take advantage of this knowledge to create or improve upon your line of Professional Hair Care Products.
JH
To find our more about SLI Beauty and private label hair care, contact us:
1.888.595.7999 or info@salonlabel.com
We look forward to hearing from you soon!
SLI Beauty Team
“Put your salon’s name on the most natural and organic private label hair care products possible!”
